Car Exterior Signage

Car exterior signage has gone from a minor activity to a major industry it’s because of advertisement being use by stickers Sydney companies. On the one hand, it is good. But on the other hand, it is bad.

The basic point is that cars now have all kinds of information visible from the outside: speed, fuel level, time, and so on. You can now see these things without looking at them, and know how to react to them without looking at them. A car with an internal clock and a speedometer can tell you when you’re going slow or fast; you don’t need to look at your dashboard. The same goes for the fuel gauge: if you know what’s happening, why would you need to keep your eyes on your fuel gauge?

Car exterior signage is less important that it thinks it is. The driver can actually see a lot more of the outside of a car than the driver’s manual says.

The driver may not be able to read all the signs, but if they are in a reasonably logical order, he should be able to figure out what they mean. There will be one or two easy-to-understand things on each side of the front door, and perhaps one big sign above the windshield. In between will be a whole bunch of other signs.

In an ideal world, these signs would be invisible from the outside. But since they are visible from the outside, they must be designed to communicate something that only someone who knows what to look for would notice.

If your car had exterior signage, you could be sure the people seeing it would know what kind of car it is. It might make them more interested in buying one.

A lot of cars now come with interior lighting that is designed to signal their status. The idea is that the driver will look at the dashboard and see a message like “I am a fast car” or “I am an electric car” or “I am a hybrid.” It’s like interior decoration–a way of saying, “This thing is worth more than you think.” Or like interior signage, which says something without having to say anything.

But the message sometimes depends on what else is on the dashboard. A Volvo with its hood up might have a little tag that says “I’m a Volvo” or “I’m a hybrid.” That tag isn’t making any statement about the car; it’s just there for anyone who looks closely enough to spot it. And if you start putting brands on cars, brands will start to get confused. For example, it might be that all German cars are good but BMWs are better than other German cars; that all Japanese cars are good but Toyota Priuses are better than other Japanese cars; that all American cars are good but Ford Focuses are better than other American cars; and so on. Go to this site for signage designs.

Posted in: Car